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Why advertise on Hooker Looker? The target demographic a Sydney brothel or
massage parlour wants is Sydney punters. The
bulk of our readership is Sydney punters, or visitors to Sydney. Put 2 and 2 together and
bingo! It's not complicated, from $57 a week Hooker Looker is simply is the
best value place to advertise your brothel or massage parlor. How much is it to advertise on Hooker Looker? My shop has 1-5 rooms:
$250/month ($57.69 weekly) |
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Readership Our readers represent a wide cross section of males in
society especially those who live in Sydney (or visit). As a generalization
they are well educated,
computer literate, discerning, well traveled, intelligent, mostly white collar,
often in management and higher end roles, with enough disposable time and income
to sustain an interest in visiting brothels or massage parlors on a
regular basis. Clients tell us that internet punters tend to be more of the office types - educated gentlemen. By contrast the Tele appeals to more of a blue collar readership for example plumbers and truck drivers. Clients tell us that girls are generally happier with white collar punters because they are more gentle. Active punters who treat the girls well are the
exact target demographic you should be trying to reach. Bottom line? There
is no other publication with a higher proportion of Sydney punters in
their readership.
Unique Visitors In April 2011 we had 17,038 unique visitors. To put those stats into perspective - Acer Arena at Homebush seats 17,471... Also keep in mind Hookerlooker is "Sydney only" whereas all our competitor stats are skewed by national or international aspirations. Raise Your Profile These days everyone turns to the web for research. Customer reviews aired in public forums are a fact of life for every business. The bad old days of pulling the wool over the eyes of punters are thankfully GONE. Sure we can raise your profile in this huge online community, but our readers are discerning too. It's your job to follow through with excellent customer service and value for money that everyone is looking for. |
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Imagine if you could measure the results of your online advertising spend.. well now you can! Case Study 1 - Mistys This busy parlor at Bondi Junction has been around forever but they have only recently started checking referrals to their new website mistys.com.au We could predict the result - Hookerlooker sends them more traffic than all other websites. In April 2010 (excluding organic/search and email) we sent Mistys a whopping 47% of their site traffic! Cast Study 2 - Midas Massage Another website to report on this trend is Midasmassage.com.au The following table shows where visitors came from in May 2010, interesting reading to say the least:
The Hookerlooker Guarantee We guarantee to send you more traffic than thedailytelegraph.com.au and yellowpages.com.au and truelocal.com.au and wentworthcourier.com.au COMBINED. Take a moment to read that previous paragraph again and consider for a moment the implications for your business. Case Study 3 - Club 121 Management at Club 121 were pleased to report "My webmaster looks at the stats and says that hookerlooker is sending us more traffic than everyone else combined" - We were happy to welcome them back on board for another campaign in 2010. Case Study 4 - 359 Riley In September 2011, 359 Riley didn't have a website, however they ran a special price on normally quiet Mondays after we mentioned it on the Hookerlooker Forum. Management were delighted "We got 36 jobs on Monday and heaps of them mentioned the Hookerlooker password" The message for adult advertisers in Sydney is clear - even if you don't have a website, advertising with Hookerlooker.biz is one of the most effective things you can do online. Testimony "I've never seen any campaign like this, we are on reception so we can sense the increase in calls as soon as the photos go up" Reception - At Michelles 2007 "Sometimes I think it's a little too effective" Management - 203 Enmore Rd. "It's been good we started getting calls straight away" Kate - Breathless 2005 "I'm really happy, you guys really helped my business, when I took over here (Redfern) I had a really rough clientele, since then with Hookerlooker, we now have a better class of regular customers, so the girls are happy" Apple - A&Y Bodykiss 2007 "Guys, thanks so much for the great review and the write up in your forum. I got heaps of clients who came to see me because that".- Chanelle (WL at Casablanca Liverpool) "A third of my business comes from websites" Kyoto Escorts Management Still not convinced? Prove it for yourself with this low tech method of measuring the results of advertising on this site. Simply put a dedicated mobile number on your ads for the first couple of weeks. Management at 19a Brodie St Rydalmere tried this simple test in 2010 and based on it's success, continued their advertising run with us. |
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Why are
local papers so expensive?
Advertising
in community newspapers is a joke, they are mostly used by retired grannies to line
their birdcages, while the rest
end up straight back in the recycle bin unopened. Sometimes they go
directly from the pallet load into the bin, or are just dumped
in suburban streets,
so much for 'readership' and 'distribution'. The street papers
are notoriously difficult to find and are only designed for readers in one electorate
(there are 26 in total). The
other problem with print advertising and the yellow pages is that they tend to have a
specially inflated pricing structure (some would say price gouging) for adult advertisers.
Print newspaper readership is in terminal decline, yet in some
papers it cost $10 a line to advertise a car but $100 a line to
advertise a brothel - it doesn't make sense.
Go Figure A community newspaper would charge you $1869 for a banner add the same size over a month, but we'll do it for 1/6th of that - just $300, a saving of $1569. Artwork is free of charge with our banners and they can stand alone, or surfers can click on the banner to link through to your website bringing even more traffic and publicity. Stop Press! Here's the scoop - printed newspapers are facing extinction. The fact is that with the Internet these days, guys no longer need to pick up newspapers and magazines - it's all on the web for free. Interestingly, whenever street rags are republished online, the user interface of their classifieds section is literally 'unusable'. It doesn't translate. Even Rupert Murdoch talks about the extinction of newspaper print, it's just a matter of time. No newspaper can ever quantify how many actual punters will see your ad, so its all a bit of a lucky dip. Further, with a 'print only' advertising strategy, you simply miss out on this giant online slice of the market - at last Hookerlooker offers a cost effective alternative to street rags. |
| How can I reach domestic and International visitors to Sydney? Hooker Looker is part of a global network of websites such as travelsexguide.tv and punternet.com and 161sex.com and internationalsexguide.info offering travelers tips on the game in all corners of the world. Sydney is one of the best places on Earth for visitors, as our laws are more liberal here - compared to the US or Japan for example, it's like being in a candy store. Did you know that Sydney airport handled 35.9 million passengers in 2010? Did you know that there are 5.1 million International visitors to Sydney each year? That there are 16,482 hotel beds in Sydney? Hookerlooker is a great way to reach businessmen who are planning their trip downunder and we receive many emails from executive travelers from overseas asking us for advice. Not to mention millions of red blooded Aussie domestic travelers who routinely visit Sydney. Your best bet to reach these randy visitors is to raise your profile on this website which is plugged in to the global community, so that visiting executives can do their homework and research your services before they land. |
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Photos Policy. Having photos of your ladies on our site is totally optional, but if you do, both the model and the shop must consent to having photos published, and models must be over 18 years of age. A working lady must have completed 3 shifts prior to us publishing her shots. You can have photos removed at any time simply email us. We guarantee that all models will have their faces cropped, obscured or covered up to conceal their identity. Even if a face is photographed during a shoot it will be obscured during the editing process. "When photos of Eva went online, she went from only earning 2 or 3 hundred per day to over $1000 per day" - SWL Management 2011 Our policy, of course, is to use the best shots
available, however no two people can ever agree on which shots to
use, so the final decision is best left to our art department and is not
negotiable. If you are not happy with our selection by all means submit
further artwork for consideration. How to Submit Simply email them to us as attachments. Each photograph must be clearly identified in the email. Use file names or clothing worn to identify each lady. If your ladies are fat, old or ugly we won't publish them. If you send 12 shots of one lady you have a far better chance of being published than if you send just one. We don't use this artwork for any other purpose, and after a model moves on, her photograph will eventually be deleted automatically as part of our regular update. Copyright Under Australian law, copyright ownership of photos we take belongs to Hooker Looker. We always respect the wishes of establishments and models regarding photos, however other websites or publishers are not allowed to use most of the shots that appear on this site. Using or linking to our photography is not allowed, other publishers and websites need to go and find their own content and not steal ours. |
