Why advertise on Hooker Looker? The target demographic a Sydney brothel or massage wants is Sydney punters. The bulk of our readership Sydney punters, or visitors to Sydney. Put 2 and 2 together and bang! It's not complicated, from $10 a week Hooker Looker is simply is the best value place to advertise your brothel or massage parlor.

How much is it to advertise on Hooker Looker?

My shop has 1-5 rooms: $200/month ($50 weekly)
My shop has 6-10 rooms: $300/month ($75 weekly)
My shop has 11-15 rooms: $400/month ($100 weekly)

Includes Your own web page, featuring banner, photos and contact info!
Includes Banner Ad with graphic design 550x84 pixels
Includes Shop profile on Asian, Nonasian or Massage page
Includes Unlimited photo shoots at your location 24/7
Includes Dedicated thread in our forum section

* $100 Setup fee for each new banner advertiser (to do your new artwork)
* All advertising is paid in advance
* You are not locked into any contracts
* You can pay by cash, check or online banking
* Where more than one shop is involved, 20% discount on the 2nd shop, 30% discount on the third shop and so on
* Making future changes eg: changing a phone number or price: $65/hr

Unique Visitors Hooker Looker is the only review site with a focus on Sydney, and contains hundreds of fresh reviews specifically for punters in this city. Last we checked there were 20,247 unique visitors, to put that into perspective - Acer Arena seats 17,471. Here is the stats page When deciding where to advertise online, you should insist on looking at the number of unique visitors (hits are meaningless). If a site cannot produce stats - what are they trying to hide? If you are not currently advertising on the Internet Hooker Looker is a good place to start! We will put you on the map with reviews, banners and photographs, in front of thousands of potential customers. 

All In-House Our advertisers rely on us for digital media skills that otherwise can be expensive or difficult to co-ordinate. We supply photographers, Photoshop experts, web site design skills, copy writers and graphic design work all 'in-house'. Our turn around times are usually measured in hours rather than days - nothing is outsourced. Only Hookerlooker provides the complete package of skills with discreet personalised service. Our guys will always ring in advance and carry a business card at all times. 

Our Readership Our readers represent a wide cross section of males in society especially those who live in Sydney (or visit) they are well educated, computer literate, discerning, intelligent, mostly white collar, in management and higher end roles, with enough disposable time and income to sustain an interest in visiting brothels or massage parlors on a regular basis. Clients tell us that internet punters tend to be more of the office types - educated gentlemen. By contrast the Tele appeals to more of a blue collar readership for example plumbers and truck drivers. Clients tell us that girls are generally happier with white collar punters because they are more gentle. Hooker Looker readers are mostly active punters - there is no other reason to visit this site. Active punters who treat the girls well are the exact target demographic you should be trying to reach. Bottom line? There is no other publication with a higher proportion of Sydney punters in their readership.   

Testimony "I've never seen any campaign like this, we are on reception so we can sense the increase in calls as soon as the photos go up" Reception - At Michelles

"Sometimes I think it's a little too effective" Coco - 203 Enmore Rd

"It's been good we started getting calls straight away" Kate - Breathless

"I'm really happy, you guys really helped my business, when I took over here (Redfern) I had a really rough clientele, since then with Hookerlooker, we now have a better class of regular customers, they are more like office gentlemen, so the girls are happy" Apple - A&Y Bodykiss 647 Elizabeth St Waterloo

"The other sites are hopeless or have closed down, Hooker Looker is the only one still going" - Midas Management

"Guys, thanks so much for the great review and the write up in your forum. I got heaps of clients who came to see me because that".- Chanelle (WL at Casablanca, Liverpool)

"A third of my business comes from websites" Kyoto Escorts Management

"I've done all kinds of business and advertising in Europe and here, recently we had a fire and cut all our advertising bar Hooker Looker, interestingly the phone calls kept coming in at the same rate three and a half months later! This convinced us that newspaper advertising is a waste of time" Le Confidante Management

Are Newspapers Redundant? The fact is that with the Internet these days, guys no longer need to pick up newspapers and magazines - it's all on the web for free. Interestingly, whenever street rags are republished online, the user interface is literally 'unusable'. Even Rupert Murdoch talks about the extinction of newspaper print, it's just a matter of time. No newspaper can ever quantify how many actual punters will see your ad, so its all a bit of a lucky dip. By comparison Hooker Looker visitors are mostly all punters. Further, with a 'print only' advertising strategy, you simply miss out on this giant online slice of the market, where the real punters are. Our forum for example has hundreds of members registered and swapping notes about brothels. At last there is a cost effective alternative to street rags.

How can I reach domestic and International visitors to Sydney? Advertising on Hooker Looker truly has a global impact, did you know that 2.4 million International tourists visit Sydney each year? That there are 16,482 hotel beds in Sydney? Hooker Looker is the only way to reach businessmen who are planning their trip downunder. We receive many emails from executive travelers from overseas asking us for advice. Our laws are much more liberal so it's like being in a candy store. Obviously your local rag is not going to be available in all the world's major cities like London, New York or Paris, so its a bit like flushing your advertising budget down the toilet from an international point of view, not to mention thousands of red blooded Aussie domestic business travelers who routinely visit Sydney for work. Your best bet to reach these businessmen is to raise your profile on this website which is available Australia wide and globally in full colour 24x7x365, so that visiting executives can do their homework and research your services before they land.   

Go Figure A community newspaper would charge you $1869 for a banner add the same size over a month, but we'll do it for 1/6th of that - just $300, a saving of $1569.  Artwork is free of charge with our banners and they can stand alone, or surfers can click on the banner to link through to your website bringing even more traffic and publicity. This value for money is confirmed every time our clients look at their logs to find out where traffic is coming from. Bottom line? Advertisers tell us Hooker Looker banners send them more traffic than any other online guide including Yellow Pages!

Forum Hookerlooker has a major forum section. To go to the forum section simply click on the "forum" button at the foot of any page within this site. Our forum has hundreds of registered users, and many more read it who are not registered. The forum is run in a transparent fashion, everyone knows we are a business and who our clients are. Most of the reviews come from independent punters, who are allowed to write up both positive and negative experiences in accordance with our guidelines. Our terms and conditions are mostly common sense rules so that the board doesn't descend into chaos. On hookerlooker, punters post reviews and swap notes on different shops and massage parlors. If you advertise with us, we encourage you to log in to the forum and pro-actively manage your section or thread. Use your forum space to put up descriptions of your ladies, or rosters, answer questions from punters, in fact anything you like! The forum is a great way to stay in touch with your customers and keep your finger on the pulse.

Tip! These days brothel management needs to understand that punters can write good or bad reviews about any shop and post them anywhere on the web (not just this site). So everything that happens in your establishment will sooner or later be public knowledge beyond your control. Additionally, we don't allow false or misleading advertising on this site, and our rules state that reviews must be objective. As a result, punters tend to trust us as being a 'no bullshit' website. This tends to reward good management and punish lousy operators, rude receptionists and dud girls. The successful operators have nothing to hide, they embrace internet advertising as it puts their great customer service "in the spotlight", plus provides "finger on the pulse" customer feedback in the forum to continually improve their business.

I have some photogenic ladies, what should I do? A picture speaks a thousand words, and we recommend you organise some photo reviews. Girls with photos up always attract more interest. We also have a gallery page that are reserved for our advertisers. Simply call us in to do a photo shoot of your prettiest ladies or do your own photos. To organise your photos, or send in your own, simply email admin at hookerlooker dot biz 

Photos Policy. Both the model and the shop must consent to having photos published, and models must be over 18 years of age. A working lady must have completed 3 shifts prior to us publishing her shots. You can have photos removed at any time simply email us. We guarantee that all models will have their faces cropped, obscured or covered up to conceal their identity. Even if a face is photographed during a shoot it will be obscured during the editing process. 

Our policy, of course, is to use the best shots available, however no two people can ever agree on which shots to use, so the final decision is best left to our art department and is not negotiable. Please understand that we are not shooting the cover of Vogue magazine, and selection of images is a hard and fast editorial decision. If you are not happy with our selection by all means submit further artwork for consideration.

* Photo shoots are presently free to our clients
* Photoshop / graphic design work is all in-house
* We guarantee faces will be blurred
* We only publish authentic photos, not "lookalike" photos off the web
* Ladies must consent to having photos published
* Choose your most photogenic ladies first
* Try photographing each model in 12 different positions
* Submit at least 12 shots of each girl
* Don't use a phone camera
* Photograph each lady separately, group shots don't fit our format
* Clearly label each file with the name of the model
* Try to send images no larger thank 800x600 if you can
* HookerLooker art department makes final call on which shot to publish

Photo Tips! We recommend you keep a digital camera on hand (don't use a phone) and take photos in-house when time permits. Naturally, some working ladies are a little unsure at first about having their shots on this site, even when their identities are hidden. Some ladies will agree to pix and some won't, its all good, the main thing is that we respect their wishes. Allow new ladies time to settle into the job before photographing them. You should use your most photogenic ladies FIRST. We insist on using a fairly high shooting ratio 12:1, allowing our art department to leave a lot of shots on the "cutting room floor". You should never delete shots from a digital camera, and you should never have a committee meeting to "pick the best shot" from a digital camera screen (its too small to tell). The shot you delete may have been perfectly useable, simply send all the shots you have to admin at hookerlooker dot biz and leave the rest to us. 

How to Submit Simply email them to us as attachments. Each photograph must be clearly identified in the email. Use file names or clothing worn to identify each lady. If your ladies are fat, old or ugly we won't publish them. Always use your most photogenic ladies first. If you send 12 shots of one lady you have a far better chance of being published than if you send just one. We don't use this artwork for any other purpose, and after a model moves on, her photograph will eventually be deleted automatically as part of our regular update.

Copyright Under Australian law, copyright ownership of photos we take belongs to Hooker Looker. That means other websites or publishers are not allowed to use most of the shots that appear on this site. Using or linking to our photography is not allowed, other publishers and websites need to go and find their own content and not steal ours.

But I don't have a computer/website/email address! You don't need a computer, website, email address or anything to enjoy the benefits of advertising here. We recommend advertisers dedicate a portion of their budget to Hooker Looker Internet advertising to actually reduce your overall advertising spend and achieve a more balanced coverage.

But I have my own website A website helps, but keep in mind the overall cost of building and maintaining your website, exceeds the cost of advertising here, and most brothel websites are out of date. Secondly it's very unlikely your site will have much traffic compared to a well known website like hookerlooker. A permanent ad on this site solves both of those problems, and give you access to our digital media skills like Photoshop and so on. So you don't really need a site to succeed online, however linking from hooker looker to your existing site will send you additional traffic.

Build Momentum Hooker Looker budget pricing is based on the assumption that you are a long term advertiser. Initially your coverage may seem modest, however over time your profile on our site will grow as more and more photos, reviews and tips are added. If you suddenly cancel your advertising, will lose all the photos, reviews and tips you have built up, and will have to start from scratch again next time.  

Bottom line? Like it or not the Adult scene in Sydney is changing. Pioneering sites like Hooker Looker are facilitating that change. Like any service or product punters will always search for a better deal online. Only Hooker Looker gives advertisers a complete service to put your business on the radar. For more info drop us a line admin at hookerlooker dot biz